Elements and Performance Criteria
- Clarify details of loyalty programs.
- Promote participation in loyalty programs.
- Develop relationships with customers to identify eligibility for different loyalty programs.
- Explain benefits, terms and conditions of loyalty programs to eligible customers.
- Assist customers with loyalty program enrolment documentation.
- Process loyalty program documentation according to workplace procedures.
- Offer loyalty rewards.
- Identify personal responsibility and limitations in relation to offering rewards for customer loyalty.
- Identify, and develop relationships with, regular customers and offer appropriate rewards for repeat business according to store policies.
- Identify, and develop relationships with, new repeat customers and offer appropriate rewards for repeat business according to store policies.
- Review customer responses to loyalty programs.
- Consider outcomes of loyalty program promotion to eligible customers and discuss potential for improvement with relevant staff.
- Consider outcomes of offers of loyalty rewards to regular and new repeat customers and discuss potential for improvement with relevant staff.
- Apply suggested improvements to build customer loyalty as directed by relevant staff.